The natural hair movement has fundamentally shifted the entire hair care industry. Black women embracing our natural hair has led to the complete decline of the chemical hair relaxer market. U.S. relaxer sales plummeted from $71 million in 2011 to…
The natural hair movement has fundamentally shifted the entire hair care industry. Black women embracing our natural hair has led to the complete decline of the chemical hair relaxer market. U.S. relaxer sales plummeted from $71 million in 2011 to…